Shopify Dropshipping 2020 – How To Outcompete the Competition: You’re here because you might be running a shopify dropshipping store and want to know how to improve your store’s conversion rate and outcompete your competition. In today’s post, I am going to be telling you about some of my personal tricks that allowed me to sell my product at a higher price than my competitors and still maintain a good overall conversion rate. In this post I am going to be covering the steps that I took to make sure that my product doesn’t stop performing.
The traffic source that I use for this purpose is Facebook Ads (targeting USA) and nowadays, we all know that Facebook ads are getting more and more expensive so it is important to have a good profit margin (I recommend atleast 3x the original price – cost [aliexpress]). This way you’ll have quite a good amount of profit to play with and invest in your ads.
Now, without any further ado, let’s just get started so that I can tell you how exactly how was I able to outcompete my competition.
Shopify Dropshipping 2020 – How To Outcompete the Competition!
Better Customized Ad Copy
Don’t just use the same ad copy that your competition is already using. Get a new ad copy made, think how can you make it better, have different ad creatives with different ad scrollers, test different angles and then select the best performing ad creative.
Better Quality Customized Pictures
If you want to outcompete your competition, make sure that the pictures on your product page are better and of high quality than your competitors. Pictures play a big factor in making your website or product page from standing out from the competitors. I would recommend you to not use the pictures from Aliexpress as there would be many other stores using the same pictures in your stores and it is not ideal to use those pictures, especially when you want to stand out from the crowd.
I personally use Fiverr.com to get my customized pictures done. There are a lot of gigs that can get this done for you!
Make sure that the color scheme of your shopify store is good. It should be consistent over your website – product page, home page, other pages, checkout pages and more. I would recommend you to have a matching logo designed that suits well with your store’s color scheme. This way it’s gonna look even more professional.
Fonts play an important factor and would help the customers in knowing that your website is not just like any other dropshipping website. Try to select the fonts that aren’t used commonly in your competitors websites.
Reviews are an important factor too. I see a lot of websites out there do not have good reviews listed on their product page. I would recommend you to check out Amazon.com, find your product there and get the real reviews listed on your product page. The viewer of the product page must connect with the reviews on your product page.
Since the day I’ve added the chat support on my product page, It has helped me a lot in improving the conversion rate. I’ve been using Tidio for this purpose which is super simple to set up and you can answer your customer’s queries right from your smartphone via it’s app.
Make sure that you’re not using the same description, I see a lot of dropshipping stores do copy the description blindly. I would recommend you to make it better than your competition in the best way possible. Here’s the structure of one of my product pages.
- Explain the problem your product solves
- Introduce your product
- Shipping Time
- 100% Satisfaction Guaranteed & Money Back Guaranteed.
- Not sold in stores.
You can get a basic idea of what I do on my product page. It is important that you clearly explain the problem that your product solves.
Shopify Dropshipping 2020 – How To Outcompete the Competition: So yes, that’s about it for this post. I hope that you found this post to be helpful for you. In case you have any queries regarding this then feel free to let me know in the comments section below and I’ll be happy to help you out.